But while positive thinking alone cannot move people closer to happiness, there is evidence that people who experience true positive emotions do lead longer, healthier lives. There's no doubt that these gurus lack scientific evidence to support claims that happy thoughts can cure cancer or lead to great wealth-false promises that Ehrenreich lays bare. In Depth: Seven Reasons To Reconsider Positive Thinking Among the guilty in the $11 billion self-help industry, she says, are religious figures who encourage tithing as a way to reap even greater rewards, motivational speakers who ask their audiences to repeat meaningless affirmations and, yes, definitely the author of The Secret, the best-selling book (16 million copies sold) that tries to teach readers how to control outcomes by thinking hard, and positively, about them.
In it, Ehrenreich targets hucksters who exhort the discontented and downtrodden to believe just a little more in their own abilities as a means of winning the love and riches they lack.
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